How Asian Companies Can Win Media Attention in the DACH Region

Introduction: The DACH Opportunity

The DACH region is one of the most powerful economic hubs in Europe. Germany is the EU’s largest economy, Switzerland has one of the world’s highest GDP per capita, and Austria offers a well-connected, media-savvy market.

For Asian companies, this region offers scale, purchasing power, and prestige. But it also presents challenges: strict regulations, high expectations for quality, and a media landscape that values credibility above hype.

So how can Asian brands break through and capture attention? Here’s what works.

1. Localize, Don’t Just Translate

Simply translating press releases rarely works. German-speaking journalists — and their readers — expect cultural relevance and context.

• Direct communication style: Avoid vague or overly promotional wording.

• Detail-oriented culture: Provide technical specs, data, and clear proof points.

• Authenticity matters: Copy-paste campaigns from Asia can feel tone-deaf.

Tip: Work with local PR experts who can adapt your messaging to reflect German values: precision, reliability, and quality.

2. Leverage the Power of Trade Media

Unlike some markets dominated by mainstream outlets, the DACH region has an extremely strong trade media landscape.

• In sectors like tech, mobility, and manufacturing, journalists at niche publications carry huge influence.

• Getting featured in a respected trade magazine can matter more than a generic mention in a big daily.

Tip: Target vertical publications that align with your industry. They’re read by decision-makers and trusted by consumers alike.

3. Build Long-Term Relationships with Journalists

DACH journalists are not impressed by one-off press blasts. They want consistency, credibility, and real value.

• Offer exclusives and tailored story angles.

• Share local data or European case studies — not just global headlines.

• Be available for follow-ups and expert commentary.

Tip: Think in years, not weeks. Media trust builds slowly but pays off with sustainable visibility.

4. Don’t Ignore Austria and Switzerland

Many companies focus only on Germany — and miss opportunities in Austria and Switzerland.

• Austria: Small but highly influential, especially in lifestyle and consumer sectors.

• Switzerland: Wealthy, international, but fragmented across German, French, and Italian regions.

Tip: Create a DACH-wide strategy, but fine-tune campaigns for each country’s unique media culture.

5. Use PR to Support Market Entry

PR is not just about awareness — it’s about building market credibility. For Asian companies, visibility in respected European outlets helps overcome the “unknown foreign brand” barrier.

• Coverage in top-tier media reassures partners, distributors, and customers.

• Strong narratives make your brand more discoverable in both search and AI-driven answers.

• PR accelerates word-of-mouth and legitimizes your local presence.

Tip: Combine PR with on-the-ground activities like trade fairs, press briefings, and influencer collaborations.

Conclusion: From Asia to Europe, With the Right Story

Winning media attention in the DACH region is not about volume — it’s about precision, credibility, and relationships.

For Asian companies, success means:

• Localizing narratives

• Targeting the right trade media

• Building journalist trust

• Thinking regionally (Germany, Austria, Switzerland)

• Using PR as a credibility engine

At Mebound, we specialize in helping Asian brands adapt their narratives, connect with local journalists, and build traction in the DACH region.

👉 Ready to gain media visibility in Europe? Get in contact with us.